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This Privacy Policy explains how pillowaddict, Inc. (“pillowaddict”, “we”, or “us”) collects, protects, uses and shares information about you when you use www.pillowaddict.com“Website”, our mobile applications (“App”), and any of our other services (collectively, including the Website and App, the “Services”), and whether you access the Services directly or through a third party.
Please understand that, except as specifically described below, this Privacy Policy does not apply to information collected by third parties, such as other companies, or third-party websites or mobile applications, even if any are linked to or accessible through the Services.
If you have any questions or concerns about our information practices, please contact us at info@pillowaddict.com
If you do not want information about you to be used as described in this Privacy Policy, you must stop, or refrain from, using the Services.
“Personal Information,” as used in this Privacy Policy, is information that directly identifies an individual, such as a person’s name, or information that reasonably allows an individual to be identified indirectly, such as email or home address or a person’s mobile phone number. Personal Information also includes information that is directly combined with such identifying information.
We collect Personal Information when people use our Services, including our App and Website. This information falls into two (2) general categories:
– Passive Data Collection. This refers to data automatically collected from customers when they use our Services.
– User-Submitted Information. This refers to information that customers actively submit to us, which may be provided voluntarily or as required to use our Services.
Customers also sometimes provide us with information about other individuals, such as when a customer sends a gift card or uses our referral services to tell a friend about us. In those cases, we may ask that customer to provide the recipient’s name and email address. (We may also collect Personal Information in any personalized message that is submitted with a gift card or referral.) We will automatically send the recipient email correspondence with the gift card or referral, and invite them to visit the Website or otherwise use the Services. If we receive Personal Information for a referral or gift card, we use that information for the sole purpose of sending this email correspondence, and for tracking the use of the gift card or the success of our referral program.
As a general matter, we automatically collect certain information based on your use of and behavior in connection with the Services. We use this information to analyze our customers’ demographics, interests, and behavior to better understand and serve you and our customer base. We also analyze this information for security purposes, to protect the Services and customer information that we hold.
If the information we collect automatically identifies you or could be reasonably used to identify you, then it is treated as Personal Information. Also, if we directly combine any information gathered through passive means with Personal Information, we treat the combined information as Personal Information under this Privacy Policy. But in many cases, the information that we collect passively is only used in de-identified or aggregated forms, which do not identify any individual.
We collect passive data in the following ways:
When you download or use our App, we receive information about your mobile device. We register your device, and we may use the identifier to send you push notifications about your transactions via the Services.
Like most websites, we automatically receive and record certain information about our customers’ behavior on our Website or App or when using our other Services. Our servers automatically gather technical information about our Website or App traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and other clickstream data. We aggregate this information with other pieces of information to analyze trends, to administer and improve the Services, for example to understand customers’ use of the Website and to make inventory and purchasing decisions that will best serve our customer base. Information from log files may also be used to determine general location information such as city, state or geographic area.
A cookie is a small text file that is stored on a computer for record-keeping or tracking purposes. Web beacons (also known as pixel tags or clear GIFs), are graphics that can record whether a person has accessed particular content. We use these and other similar technologies on the Website and App and in connection with our Services.
Cookies we utilize may include session cookies, persistent cookies, or similar technologies. A session cookie expires when you close your browser. A persistent cookie is stored on your computer or device for an extended period of time. You can remove persistent cookies by following the directions provided in your Internet browser’s “help” menu. You may also configure your browser to prevent cookies from being set on your computer. (Instructions should be provided in documentation for your browser.) If you reject cookies, your ability to use the Website, App and other Services may be limited, and you may not be able to use certain features of the Website, App or other Services. We may use cookies for the following purposes:
– Strictly necessary cookies. There are two categories of strictly necessary cookies that we consider necessary for customers to use the Services:
– Essential cookies. Essential cookies are required for providing you with features or services that you have requested. For example, certain cookies enable you to log into secure areas of our Services. Disabling these cookies may make certain features and services unavailable.
– Functional cookies. Functional cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These cookies help us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
– Performance/analytical cookies. Performance/analytical cookies allow us to understand how visitors use our Services such as by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/analytical cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising.
– Targeting cookies and other data trackers. Targeting cookies and other data tracking technologies record information such as your visit to our website, the pages you have visited and the links you have clicked. We will use this information subject to your choices and preferences to make your experience using our Services more relevant to your interests, such as keeping a record of the items you have hearted. We also work with third parties to serve targeted advertisements to people similar to our customer base and those who are similar to visitors to our Site or similar to those identified in one or more of our databases. This is done by us uploading a hashed customer list to the third-party (such as through Facebook Custom Audiences or Google Customer Match) or incorporating a pixel from the third party on our Site, and the third party matches common factors between our data and their data. We may use web beacons or similar technologies, which help manage content on the Website and in the Services by tracking what content is effective. These technologies may be used to track the online movements of customers, but in contrast to cookies, which are stored on a computer hard drive, these technologies are embedded in the Website or App. We may also use web beacons in our HTML-based emails to let us know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
We may also work with advertising networks that gather information about the content on websites and apps you visit, your interests, demographic information about you and information on other websites and services you visit. This may result in you seeing our advertisements when you visit other websites and services of third parties. These advertising companies may also use cookies, web beacons or similar technologies on the Website to collect information (such as click stream information) during your visits to our Website, as well as during your use of our Services, in order to help us provide you with advertisements about our Services that we believe are likely to be of interest to you.
As a general matter, we may ask you for information, or retain information, that you provide to us in order to provide our Services to you, and to better serve you and our customer base. This category of information includes information submitted electronically, via phone, and in person through our stores. We may also combine this information with Personal Information to provide you with customized and personalized services.
We collect User-Submitted Information in the following ways:
In order to use some features of the Website, App or other Services, you must first create an account with us and agree to the Terms of Service. To create an account, you must provide an email address and create a password. We may also ask you for your birthday. We use the email address you provide to contact you about the products and services, and to begin to create a tailored experience for you.
If you order a product from us, we request certain Personal Information from you, whether you access the Services from our App, the Website or otherwise. You must provide contact information (including name, shipping address, telephone number) and a payment method. We use this information for billing purposes, to fill your orders and to communicate with you about your orders. If we have trouble processing an order, we will use this information to contact you.
We record what you order and associate it with your account profile. When you return an item, we may ask you for information about your experience, such as, if you wore it and for information regarding how it fit. We record that information to better personalize our Services for you and to improve our Services for others.
In order to improve your customer experience, we may request personal characteristics, such as your height, bust, dress size, style and fit preferences, your birthday, and the date and occasion for your rental. We may also ask for your feedback and rating of our products. All of this information is voluntary and helps us improve our Services by enabling us to create a tailored experience for you and our other customers. Although we believe that providing this information will improve the Services we can offer to you, and your experience of the Services, we will not require you to provide it. (Also, although we may request information about personal physical characteristics, we do not ask for uniquely identifying biometric information.) We may also collect geolocation information from your mobile device, if you give us permission through your mobile device to do so.
We may provide you the opportunity to participate in surveys or contests on our Website or in connection with our Services. If you participate, we will request certain Personal Information. The requested information typically includes contact information (such as name and email address) and demographic information.
We may use this information to notify contest winners and to award prizes, to monitor traffic to our Services, to improve the Services, and to send participants an email newsletter.
Additional information practices (and terms and conditions) may apply to any survey or contest, which will be made available with the survey or contest. Please carefully review any additional information provided.
If you choose to provide us with your third-party account credentials to such services as Google or Facebook, you understand that some content and/or Personal Information may be shared between the third-party service and us. Any information collected by a third-party service will be used in accordance with that third party’s privacy policy, which we encourage you to review and consider.
If you choose to post messages to public message areas, such as submitting reviews about the items you have worn, or leave feedback for others, that information may become available to anyone. We are not responsible for the use by others of the information you publicly disclose. Additionally, we may, but are not obligated to, collect the information you post in public message areas to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
Please be careful and closely consider disclosing any Personal Information in public message areas.
The purposes and ways that we may use Personal Information about you are described throughout this Privacy Policy, often in connection with the kinds of Personal Information we collect. Other uses of Personal Information are described below.
In addition, we may use aggregate, statistical, and deidentified data, which does not specifically identify any individuals, for any purpose.
We generally use the information we collect, including Personal Information about you, for the following purposes:
– To Provide Our Services. We use your Personal Information to provide our Services to you, including:
– To present you with products, information and content through the Services, including personalization of the Services;
– To process transactions, including financial transactions, related to your use of the Services;
– To assist you in finding a location to return an item, using location or geolocation information you provide to us; and
– To respond to your questions or requests.
– For Communications and Marketing. We use your Personal Information to communicate with you and provide you with information about pillowaddict and our marketing partners.
– To Develop and Improve Our Services. We may also use your Personal Information as we work to continually improve our Services, our business and our operations. For example, by:
– Analyzing usage or interest in certain features, or identifying items and areas of interest to our customers.
– For Compliance, Fraud Prevention and Safety. We may use your Personal Information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to:
– Protect our, your or others’ rights, privacy, safety or property;
– Enforce the terms and conditions that govern use of our Services, including for legal claims; and
– To prevent, identify, investigate and deter any fraudulent, harmful, unauthorized or illegal activity.
– To Comply with Law. We may use your Personal Information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process.
– As Described or with Your Consent. We may use your Personal Information for any other purposes that we describe at the time we collect your Personal Information, or otherwise with your consent.
We use your contact information to communicate with you about pillowaddict and our marketing partners in the following ways:
– To provide newsletters, marketing emails or push notifications with special promotional offers, updates and other relevant marketing content;
– To provide announcements about the Services;
– To communicate with you about the Services and your account, including updates about the status of your orders; and
– To verify your identity and address for your orders and rentals.
We may communicate with you via phone, email, text messages and push notifications to your mobile device. Standard call, message and data rates charged by your mobile carrier may apply to text messages or other communications received on your mobile device.
We may disclose aggregate, statistical, and deidentified data, which does not specifically identify any individuals, for any purpose.
We may also share Personal Information about you, in general:
– As necessary to provide the Services;
– With service providers;
– With our corporate affiliates and business partners; and
– For legal reasons or as required by law.
The purposes and ways that we may share Personal Information about you are described below in more detail.
Pillow Addict engages in marketing and promotional activities with carefully screened brands, or, “Partners,” which we think will appeal to our customer base. From time to time, Partners may also be provided with non-personally identifying or aggregate information demographic information of customers on our Services and statistical information about buying behavior, and Partners may be given opportunities to market to select segments of our customer base indirectly. When we share aggregate or non-personally identifiable customer data, we do so in a way that we believe cannot reasonably be linked with a customer’s Personal Information.
We may provide Personal Information to third parties for use in performing research and business functions (e.g., mailing, maintenance, security, data analytics, communications, CRM, database management services, credit card payment processing or data hosting) on our behalf. These service providers agree to use your Personal Information only in accordance with our instructions, with information used only as described in this Privacy Policy and for no other purpose than to provide the contracted-for services.
We may share some or all of your Personal Information with our affiliates (including a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us), in which case we will seek to require those affiliates to honor this Privacy Policy
We may disclose Personal Information if we have a good-faith belief that doing so is required under applicable law, for example if we receive a subpoena or other judicial or administrative order or otherwise required by law. This may include responding to legal requests from jurisdictions outside of the United States, where we have a good faith belief that the response is required by law in that jurisdiction.
We may disclose Personal Information in certain corporate transactions, such as in connection with an actual or proposed merger, acquisition, or other sale of or transfer of all or part of our business or assets, including as part of a bankruptcy, liquidation, or other insolvency proceeding.
In the event of a change in ownership of pillowaddict, or a merger with, acquisition by, or transfer or sale of all or a portion of our assets to another entity, we reserve the right to transfer all of your Personal Information, including email addresses and other information about you collected by us (in accordance with this policy), to that entity.
Additionally, we may disclose Personal Information where we, in good faith, deem it appropriate or necessary to prevent violation of the Terms of Service or our other agreements; take precautions against liability; protect the rights, property, or safety of pillowaddict, any individual, or the general public; maintain and protect the security and integrity of our Services or infrastructure; protect ourselves and our Services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims or allegations; or assist government enforcement agencies.
In the event that that we provide links to other websites that we do not control, whether or not those other websites refer to our branding, this Privacy Policy does not apply to those other websites. Visitors to those websites are advised to carefully read the policies on those individual websites.
If you are a customer of pillowaddict, you may review and change your Personal Information through your customer account.
If you do not have a customer account with pillowaddict, or if you cannot access or change any of your Personal Information through your account, but you still wish to inquire about, access, correct, update or delete Personal Information that we may hold about you, please email us at info@pillowaddict.com. Please understand that, before responding to your request, we may ask you for additional information in order to verify your identity, or take other actions that we believe are appropriate in order to verify your identity.
Please also understand that we may not be obligated or able to alter or delete your Personal Information and may retain information to provide you with requested services or fulfill obligations to you, for security reasons, if we are required under applicable law or regulations, for internal business use or for other valid reasons. We are also not obligated to comply with requests that are unreasonably burdensome or expensive, or with requests that would interfere with the rights of another individual. In some circumstances, we may charge a reasonable fee to fulfill your request.
If you would like to change the types of communications you receive from us or how you receive communications from us, or if you would like to opt out of promotional communications, you may do so at any time by updating the communication preferences provided in your customer account.
If you do not have a customer account, you may also use the unsubscribe links and instructions that will be present in any promotional emails or other communications that we send.
Please understand that, even if you opt out of marketing or promotional communications, we may continue to send non-promotional communications such as confirmations of transactions, changes to the Services or other information about your use of the Services.
Our Services are not at this time configured to read or respond to “do not track” settings or signals in your browser headings.
pillowaddict also partners with third-party advertising companies to place our advertising on third-party websites that we believe will be of interest to you. As described in Section 2 of this Privacy Policy, these advertising companies may collect information about your visits to our Website using cookies, web beacons and similar technologies, and these advertising companies may collect information over time and across other websites. In using tailored advertising, we comply with the Network Advertising Initiative (“NAI”) self-regulatory 2018 Code of Conduct, Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising (“OBA Principles”).
We use reasonable security measures to protect against the loss, unauthorized access, misuse, alteration and destruction of Personal Information under our control, both during the transmission and once we receive it.
Although we make good faith efforts to maintain the security of such Personal Information, no method of transmission over the Internet or method of electronic data storage is 100% secure, and we cannot guarantee that the information will remain free from unauthorized access, use, disclosure, or alteration. While we work hard to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent hackers or other unauthorized persons from illegally accessing or obtaining this information.
pillowaddict and the Services are not intended for or directed toward children under 13 years of age, and children should not use the Services for any purpose unless they have the consent of, and are under the supervision of, a parent or guardian. We ask that individuals do not provide Personal Information through our Services, and if we learn that we have collected or received Personal Information from a child under 13 years of age, we will delete that information
Additionally, we may collect Personal Information from teenagers between the ages of 13 and 18, but only if such an individual is of legal age to enter into a binding contract under applicable law, or with the consent and supervision of a parent or legal guardians, as permitted by law.
If you are the parent or legal guardian of a child under 13 years of age who has registered on the Website or App or you believe has otherwise provided Personal Information to pillowaddict without your consent, please contact pillowaddict at info@pillowaddict.com to have the account terminated and information deleted.
If you believe that we may have inadvertently collected any Personal Information about a child aged 13 years or younger, please contact us at info@pillowaddict.com or as provided in the “Contact Us” section below.
If you are a resident of the state of California, California’s “Shine the Light” law permits you to request information regarding the disclosure of your Personal Information by us to a third party for the third party’s direct marketing purposes. To make such a request, please send an email to info@pillowaddict.com
In addition, in accordance with the California Consumer Privacy Act of 2018 (“CCPA”), please see the following summary of Personal Information that we have collected in the past twelve (12) months (preceding the effective date of this Privacy Policy), as well as the sources of that Personal Information, the purposes of collection, and third parties with who we have shared such Personal Information in the past twelve (12) months.
(This information is provided based on the categories of Personal Information and business and commercial purposes defined within the CCPA.)
|
Categories of Personal Information |
Sources of Personal Information |
Purposes of Collecting Personal Information |
Third Parties with Whom We Share Personal Information |
|
Identifiers (such as name, email, postal address, phone number, other unique identifying codes) |
User-submitted information Passive data collection |
Provide the Services Internal research, including to maintain and develop the Services Marketing Security and detection of unauthorized activities |
Service providers Affiliates Partners |
|
Financial, medical or insurance information (such as payment cards and financial account numbers) |
User-submitted information |
Provide the Services, including payment processing Security and detection of unauthorized activities |
Service providers |
|
Characteristics of protected classifications under California or federal law (such as age, gender, race, citizenship) |
User-submitted information |
Provide the Services Internal research, including to maintain and develop the Services |
Service providers Affiliates Partners |
|
Commercial information (such as purchases and transaction history) |
User-submitted information Passive data collection |
Provide the Services Internal research, including to maintain and develop the Services Marketing Security and detection of unauthorized activities |
Service providers Affiliates Partners |
|
Internet and network activity information (or usage data, such as browsing or search history or interaction with websites) |
Passive data collection |
Provide the Services Internal research, including to maintain and develop the Services Marketing Security and detection of unauthorized activities Targeted advertising |
Service providers Third-party advertising companies |
|
Geolocation data |
Passive data collection (with permission) |
Provide the Services Internal research, including to maintain and develop the Services Marketing |
Service providers |
|
Sensory information (such as photos or other audio or visual recorded electronic information) |
User-submitted information |
Provide the Services (public feedback (such as reviews) on our Website and App or posts from social media) |
Service providers Publicly available |
|
Inferences drawn from any Personal Information collected |
User-submitted information Passive data collection |
Provide the Services Internal research, including to maintain and develop the Services |
Service providers Affiliates Partners |
In addition to those purposes described above, we may use or disclose any Personal Information that we collect as necessary to comply with applicable law or legal obligations as described in this Privacy Policy.
Sale of Personal Information
We share Personal Information with third parties for the purpose of serving you interest-based ads about pillowaddict’s products and services on other websites and online services. Under the CCPA, this common type of data sharing constitutes a “sale” of Personal Information.
In the past twelve (12) months, we have sold the following categories of Personal Information for the purpose of showing you ads about pillowaddict:
|
Categories of Personal Information |
Third Parties to Whom We’ve Sold Your Personal Information |
|
Identifiers (such as name, email, postal address, phone number, other unique identifying codes) |
Third party advertising companies |
|
Internet and network activity information (or usage data, such as browsing or search history or interaction with websites) |
Third party advertising companies |
California Residents’ Rights under the CCPA
Under the CCPA, California residents have certain rights regarding their Personal Information. Subject to certain exceptions, California residents have or may exercise the following rights:
– Right to Know about Personal Information Collected, Disclosed or Sold. A California resident has the right to be informed about the information practices of a business, and the specific pieces of Personal Information that a business holds about that resident.
– Right to Request Deletion of Personal Information. A California resident may request that a business delete their Personal Information.
– Right to Opt-Out of the Sale of Personal Information. A California resident has the right to opt-out of the “sale” of their Personal Information by a business.
– Right to Non-Discrimination for Exercise of Consumer Privacy Rights. A California resident has the right not to receive discriminatory treatment by a business for the exercise of privacy rights provided by the CCPA.
To submit requests to pillowaddict to exercise the rights to know or deletion, California residents (or their authorized agents) may use the following methods:
– Contact us at info@pillowaddict.com
Please understand that we are only obligated to respond to verifiable consumer requests. If we receive a request for information about you, we need to know that it is actually coming from you, or an agent who is legally authorized to act on your behalf.
In order to verify a request, we may ask for certain Personal Information, including at least the name, email and mailing address of the person who is the subject of the request, and we may implement authentication procedures that are appropriate to the nature of the request. We may also use any information that we have already collected in order to verify a request. If we collect any new Personal Information (that we do not already hold for another purpose) in order to verify a request, we will only use that information to verify the request.
Please remember that we are only obligated to respond to a request for access twice within a 12-month period.
We may change this Privacy Policy from time to time. The most recent version of the Privacy Policy will always be posted on the Website, with the effective date posted at the top of the Privacy Policy. We may revise and update this Privacy Policy if our practices change, as technology changes, or as we add new services or change existing ones. If we make material changes to our Privacy Policy or how we handle your Personal Information, or if we are going to use any Personal Information in a manner that is materially different from that stated in our Privacy Policy at the time we collected such information, we will try to notify you of such changes reasonably in advance. By using our Services after the effective date, you are deemed to consent to our then-current Privacy Policy.
If you have questions, concerns or feedback regarding this Privacy Policy or our information practices, you can send an email to us at info@pillowaddict.com